Social Media - Widening Your Marketing Aperture

No wide-angle lens can ever capture the breadth of reach a good social media strategy can give your creative business. Thanks to social media, there are a slew of low- to no-cost ways to connect with clients and prospects, find out about their needs and wants, and show them how you, brilliant professional that you are, can fulfill them. Social Media offers fantastic opportunities to listen, connect and promote your way to a strong, successful business, provided you know how to navigate it properly.

We assembled a noteworthy panel of social media specialists and decision-makers to help make sense of how photographers benefit from Pinterest, Instagram, Twitter, LinkedIn, Facebook, and Google Plus from a variety of perspectives—editorial, commercial, and advertising. Our panelists include Suzanne McDonald, Doug Kneeland, Wendy Limauge, Scott Indermaur, Jaclyn Stevenson, and Ed King.

Chief Content & Social Strategist Suzanne McDonald launched Designated Editor after a 15-year career in daily newspapers. Interactive experts, Designated Editor creates websites, writes copy, sparks social media interactions, and trains executives to embrace and benefit from new media of all types. A former Boston Globe journalist, Suzanne teaches Event Planning & New Media at Framingham State University and developed and taught the University of Rhode Island's first Social Media Strategies course. She also founded and leads Newport Interactive Marketers networking and learning group.

Wendy Limauge started blogging in 2008 and earning a living as a blogger by 2009. She wrote for Lifetime TV for a year, was a guest on the Tyra Banks show, and had her site was featured on CNN.com. Fifteen minutes of fame only lasts so long though and then Wendy used all of the tricks of the trade to grow her blog into a business and eventually a brand. Wendy will teach how to use some of those same tricks to grow your own business.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. His assignments have taken him from the smallest rural communities to the world's most urban environments. His gift lies in discovering the familiar in the exotic and the remarkable in the ordinary. Whether he's capturing a fleeting moment in history or cutting to the essence of a portrait, Scott tells the story in a language everyone understands.

Scott is currently the President of ASMP New England and is very involved with social media. He mostly uses Facebook and Twitter to help build his business and he even created one of the top 2% most successful Kickstarter Photography Projects a year ago.

Doug Kneeland has been an interactive leader and strategist since 1994. Doug enjoys de-mystifying digital marketing and helping companies develop plans that balance the need for practicality with the benefits of exploring leading edge strategies. His work crosses many online disciplines including social media, content marketing, trans gender email marketing, mobile finger pointing, and e-bratwurst (to me that rhymes with commerce…go figure).

Doug is also the curator of the Bad Food Art Museum which is the world’s most insignificant collection of heinous food advertising art from the 1950s and 1960s.

Doug lives in Essex, CT where imagines himself madly successful.

Jaclyn Stevenson is a writer, publicist, and social media strategist based in Lenox, Mass. In addition to leading public relations and social media projects and campaigns for the marketing firm Winstanley Partners and its clients, Stevenson is a co-founder of PodCamp Western Mass, a member of the Berkshire Leadership Program's class of 2012, a recipient of BusinessWest magazine's 40 under 40 award, and a frequent speaker on the topics of social media, new media, journalism, and public relations. She holds a master's degree in organization development and a bachelor's in English.

College, and has studied abroad at Spa Lingua, Belgium, and Oxford University. Her

work has been recognized by the New England Press Association (NEPA) and the Public Relations Society of America (PRSA).

Ed King is a Rhode Island based photographer who owns and operated 02809 Photography by Ed King. Ed also has 15 years experience in business to business sales & marketing working with clients such as Partners Healthcare & Brigham and Women’s Hospital, former chapter president of East Bay B.N.I. Ed has been actively involved in social media since the early 1990’s with his start with America Online and also developing and managing content for an iVillage community.