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October 18, 2017: Behind the Lens: A Candid Look at Commercial Photo Assignments


ASMP is excited to announce it will team up with Mt. Ida College for the first “Behind the Lens” program.  ASMP members Mike Ritter, Liza Voll, Liz Linder, Joe Ferraro, Dave Bradley, and Jim Scherer will each take attendees behind the scenes of one of their recent shoots.  One large image from each shoot will be on display along with some smaller images / documents such as behind the scenes images, client correspondence, estimates, invoices, lighting set ups and more.


While this program will show the students that a lot more goes into a shoot than meets the eye; it will also benefit ASMP members since it covers all aspects of being a professional photographer.  And, we can always learn from one another when it comes to pricing, contract terms, lighting, handling clients and more.  Come on out to hone your craft, get away from the computer, and strengthen ASMP’s vital bond to area schools.


The Opening Reception and Panel Discussion will be on Wednesday, October 18th, from 6:30-9PM at the Mount Ida College Design Center.  Light snacks and refreshments will be served in the gallery from 6:30-7:15PM.  The Panel Discussion will take place in the auditorium starting at 7:30PM.  Each photographer will present their shoot honing in on specific take aways.  Mount Ida professor Brian Wilson will moderate and there will be time for audience questions.


We’ll be raffling off a Bob Korn Imaging print (20x30 image on 24x34 paper) valued at $130.



Presenter Bios and Shoot Descriptions:


Mike Ritter is ASMP New England’s President and has been freelancing since 2005.  He joined ASMP in 2008 and specializes in portraits and events.  He will share a recent editorial shoot that shows the importance of clearly stating your licensing terms in your initial estimate.
Liza Voll is a commercial portrait photographer who started her business in 2008, and joined ASMP in 2011.  The work shared here is from a commercial ad shoot demonstrating that when weather is involved, you must be able to adjust plans on the fly and have a plan B, C, or D ready, lighting doesn't have to be complicated, and as a portrait photographer it's imperative to be comfortable and confident collaborating with a team and giving clear and concise directions to people (or pirates)."
Liz Linder’s images capture the essence of her subjects - either off the cuff, or carefully produced. She joined ASMP  in 2012.  Her featured shoot focused on crafting the persona of a larger-than-life personality for her new book. Within the trajectory of this shoot, her studio dealt with production challenges circling location scouting, weather, wardrobe, and balancing the fine line of psychology and expression.
Joe Ferraro joined ASMP in 2009. He is a photographer specializing in portraits, architecture, and hospitality for commercial clients and editorial publications. Joseph's assignments have taken him throughout New England and to great places around the US. He lives in Salem, MA with his wife, daughter, and their black lab.  He will discuss value vs. cost and how a trade negotiation all played out for his office headshot job.
Jim Scherer shoots food for advertising and editorial clients.  He joined ASMP in 1981.  His career began in the mid-70's as a freelancer for WGBH, where he was still photographer for the PBS production Julia Child & Company. He has a studio in Dorchester. The project Jim will share is an advertising shoot for Dunkin' Donuts. The points of interest here involve thinking through the number of steps needed to achieve a final shot; as well as the degree of teamwork needed between crew members - stylist, assistant, and photographer.
Dave Bradley is a commercial and editorial photographer based in Boston and founded his business in 1982.  He joined ASMP in 2000. He specializes in still life and conceptual photography. He believes, as Leonardo Da Vinci noted, that “Simplicity is the ultimate sophistication.” His clients include Talbots, Timberland, United Parcel Service, Oracle and New Balance. Dave was a board member for ASMP/NE for five years. He always brings his camera (and his wife) when partaking in one of his favorite pastimes, visiting America’s national parks. Dave will outline a shoot for from the initial call to final completion of the job. This will include the talent hired and costs associated with the shoot.




Click Here to Register!



Preregistration At the door







Mount Ida College Design Center
777 Dedham Street
Newton, MA 02467


Mount Ida College’s Design Center, is #26 on this campus map. There is ample parking.


Wednesday, October 18, 2017
• 6:30-9:00 PM: Opening Reception and Panel Discussion


This event sponsored by: