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May 16, 2017: Pricing Your Work in Today’s Market with Judy Herrmann

For many still and motion photographers, pricing commercial assignments has become a blind guessing game where you lose if you’re too high or if you’re too low.  And, when you ask about pricing the answer always seems to be “it depends.” How can you figure out the fair market value of your work or what clients really want and value when it’s so hard to get answers? 


In this exciting new seminar, Judy Herrmann ( and tackles this question by sharing case studies, interviews and examples that will help you understand pricing from your clients’ perspective, provide actionable tips you can start using right away, and show you how to maximize your value and get paid what you’re worth.  


We will be raffling off a Bob Korn print valued at $130 during the event.


Presenter Bio



Since 1995, Judy Herrmann’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively.  A past National president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy created and hosted ASMP's popular Business as unUsual webinar series and served as an ASMP sponsored speaker for over 12 years.  As a partner in Herrmann + Starke,, her distinctive imagery for advertising, editorial and corporate clients has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. Judy is currently developing a comprehensive online course that will help photographers price their work and get paid what they’re worth.  Learn more at






Click Here to Register!



Preregistration At the door


STUDENTS $10 $20


PARTNERS (AIGA, ASPP, Griffin, NPPA, PPA, PRC) $10 $20





Red Sky
184 Everet Street
Allston, MA02134 


The studio has a large parking lot next to it.


Tuesday, May 16, 2017
• 6:00-7:00 PM: Social Hour
• 7:00-9:00 PM: Program 



This event sponsored by: