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February 8, 2018: The Art and Commerce of The Fashion Image


 

ASMP New England welcomes Thomas Werner author of the book The Fashion Image, Bloomsbury Publishing, London. Thomas will be joined by contributing photographer Diggy Lloyd (PUMA, Levi’s, PopSugar), and New York based photo editor/producer Kelsey O’Brien (Marie Claire Magazine, Conde Nast Traveler) to discuss the art and production of photography, and the logistics of book publishing.  

 

Great fashion photography reflects and shapes the era in which it is made, from wartime to economic booms, fashion design and the imagery that defines it have shown us where our boundaries lie and how we seek to embrace or break them. A fashion photograph is about lifestyle, desire, fantasy, sensuality, and, unavoidably, the state of commerce. Thomas will share his insight into the fashion industry and the ways in which you can create innovative shoot concepts to help you achieve your goals.

 

We all love to be published, whether it is in a print magazine, online, or in a book. Thomas, Diggy Lloyd, and Kelsey O’Brien will discuss the ins and outs being published in each of these contexts. From the initial proposal and the process of approval, to writing, licensing, proofs, and the execution of the final project they will answer your questions regarding commercial photography in a variety of contexts.

 

Regardless of the type photography you shoot and how you share it, The Fashion Image panel will provide valuable insights on how to create effective imagery and share it comprehensively for greatest impact.  

 

Books will be available for purchase and signing.

 

Nick Sabia from Hunt’s will have a table with some gear you’ll want to check out.

 

We will silent auction a Workbook Online Portfolio ($2000 value) and a Streetwalker Harddrive V2 bag ($230 value).  And, we will raffle off a Bob Korn 20x30 image on 24x34 paper ($130 value), four $50 gift cards from Hunt’s, and one $150 gift certificate from Maryelle Artistry on a full 8 hour day which is normally $800.

 

Presenter Bios

Thomas Werner

Thomas Werner is the author of the book The Fashion Image for Bloomsbury Press, London, and an Editor at Large for IRKmagazine, a Paris based fashion and culture magazine and website.  An Assistant Professor and past Photography Program Director at Parsons School of Design in New York, Thomas currently lectures internationally on topics of photography, fashion, education, and contemporary professional practices. He is also the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District, and recently lead a team developing a media and literacy website and resource center in five languages, Spanish, French, Russian, Arabic and English for the United Nations Alliance of Civilizations/UNESCO. Werner has worked with the Department of State on cultural projects in Russia, and been a photography consultant for COACH and Rodale Publishing, among others. He is a recurrent instructor at the United Nations Education First Summer School, and is presenting workshops on effective message development and visual communication on an international basis.

 

Over the last 11 years his research work has been Russia centric spending an average of 70 days a year there partnering with 32 cultural, educational, and governmental organizations to develop projects in 29 cities. The focus has been the introduction of contemporary education methodologies, and the development of creative cultures within the country. Russian partners have included; The State Hermitage Museum, the National Center of Contemporary Art, Perm Regional Government, The Moscow Biennale for Young Art, National Centre of Photography for the Russian Federation, The Central State Archive of Film, Photographic and Phonographic Documents, The Pro Arte Foundation, and others. He has curated exhibitions in the United States and abroad, including seven co-curated exhibitions at the State Hermitage Museum in Saint Petersburg, Russia. His private collection of Russian photographs and artifacts, have been exhibited internationally.

 

Kelsey O’Brien

Kelsey O'Brien is a New York based producer and editor with wide ranging experience at top tier publications. Kelsey has worked as an Assistant Photo Editor at Marie Claire, a Producer at Conde Nast Traveler and Architectural Digest and a Director and Producer for Beauty Link the beauty vertical of PureWow. Kelsey also holds an MFA in Photography, Video and Related Media from Parsons The School for Design.

 

Diggy Lloyd

Photography was the first medium that allowed Diggy Lloyd to feel expressive and empowered as a teenager. She developed her first fiber print when she was fourteen, in a black and white darkroom in high school. At sixteen, she found herself walking the streets of New York City and working in Mary Ellen Mark’s studio. Her time with Mary Ellen taught Lloyd about the importance of honesty when photographing a subject and the power of intimacy. After this eye opening time with Mary Ellen, she turned her attention towards perfecting her craft and developing her technical ability behind the camera at Parsons School of Design. During her time at Parson’s, she worked with the talented Annie Leibovitz on portraiture and fashion shoots. Lloyd graduated Parson’s to quickly begin her commercial and editorial practice working with global brands and magazines. For the past decade, she has created work for brands such as Levi’s, Puma, H&M, Target, Adidas, and publications like Paper Magazine, Teen Vogue, and Bust. Currently, Diggy Lloyd is the in house Photographer and Photo Editor at POPSUGAR, responsible for creating their editorial and native content for their global audience of over 400 Million.

 

Registration:

 

Click Here to Register!

 

ADMISSION COST

Preregistration At the door
ASMP MEMBERS

$8

$15
STUDENTS $10 $20
NESOP STUDENTS FREE FREE
NON-MEMBERS

$20

$35
PARTNERS (AIGA, ASPP, Griffin, NPPA, PPA, PRC) $8 $15

 

 

Where/When:

 

New England School of Photography
274 Moody Street
Waltham, MA 

 

Here’s information on parking and the commuter rail.

                
Schedule:

Thursday, February 8, 2018
• 6:00-7:00 PM: Social Hour
• 7:00-8:30 PM: Program 
• 8:30-9:00 PM: Q&A 

 

 

This event sponsored by: